Brenda Lee joins VOLCOM Malaysia as the first ever Malaysian female surfer to be sponsored by a leading brand

10th May 2011- Kuala Lumpur, Malaysia


Brenda Lee and VOLCOM Malaysia opens a new chapter in Malaysian women’s surfing as Brenda becomes the first ever Malaysian female surfer to be sponsored by a leading surf brand in Malaysia. 

Under the 1 year sponsorship arrangement the unassuming Malaysian surfer who hit her first wave six years ago at Sunway lagoon will be the first Brand ambassador for VOLCOM brand of clothes and accessories in Malaysia. As a brand ambassador of VOLCOM, Brenda, one of the very few regular female surfers in the country, will feature the brand on her appearances on print media, radio and TV and promotional events and competitions. 

Ashikin Yusof, Brand Manager for VOLCOM and REEF in Malaysia comments, “Brenda is one of the pioneers of women’s surfing in Malaysia and her passion for the sport is truly admirable. As both our brands, VOLCOM and REEF, have their roots in surfing we would like to continue to be associated with the sport so that we could inspire a young generation of surfers, particularly girl surfers. With this small step we could perhaps one day hope to see our very own Malaysian answer to either VOLCOM’s Coco Ho or Reef’s Alana Blanchard”.
Brenda adds, “It’s awesome to join Volcom Malaysia and I’m excited about the opportunity to inspire a younger generation of girl surfers in Malaysia. We need all the support we could get to nurture the sport in the country.”

VOLCOM www.volcom.com is a modern lifestyle brand from United States that embodies the creative spirit of youth culture. Volcom’s avant-garde approach to clothing and branding has set it apart in the action sports industry and beyond and is fast gaining a wide-spread following among the youth in United States and worldwide.

VOLCOM products are available in Malaysia at Triple Crown, 1Utama Shopping Centre, Bandar Utama, Bandar Utama, 47800, Petaling Jaya.  Email: tc1u@pavilionassets.com; T:+6 0377259607, +60 361858235          Volcommalaysia

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